Insta-Booth – OPEN Store Launch Stevenage
Since the successful press launch OPEN have asked us to set up the Insta-Booth in their store launches commencing with the Stevenage store in the Westgate Shopping Mall. The idea was to create a buzz via social media and to promote the OPEN brand. We set up out Insta-Booth next to a customised backdrop to create a platform for customers to take photos in front of. We continued to use the #WEAREOPEN hashtag from the press launch. We ran a competition with the tag line “SNAP IT, TAG IT & WIN IT” for the most “liked” selfie/photo to win a £50 gift voucher. We also created a wall of fame displaying the photos of the users for passers-by to browse as they walked through the Westgate Shopping Mall.
With a live DJ set playing the latest mixes, some great coffee being handed out and the Insta-Booth printing out photos the launch had a great party atmosphere that attracted a great footfall for the currently unknown brand that is soon to sweep the country.
We are thrilled to be working with OPEN and we are really looking forward to the next store launch at intu Potteries in Hanley (nr. Stoke-on-Trent) on the 6th September 2014. If you are around come a grab a coffee, check out the awesome clothes and grab a photo for a chance of winning a £50 gift voucher.